Outline programme
1000 – 1030 Coffee and registration
1030 – 1200 Introductions, then Overview of key social media sites with potential relevance for this project: Facebook, Twitter, Flickr, YouTube, Posterous, Tumblr… including Activity (reviewing and reporting back)
1200 – 1300 Lunch
1300 – 1430 Discussion and activity relating to these overall learning objectives:
- Choosing the right platform: Understanding how social media-sharing sites can engage with audiences, especially young people. Why and where to use social networking platforms for best impact. Using social media to establish an online presence – which may be slightly different to your main website identity.
- Managing content: What content to put up – not every single photo – how can you make content as compelling as possible? Managing conversations and relationships.
- Planning and assessment: How will you measure success? Be aware of the difficulty of objective measurement.
1430 – 1500 Tea break
1500 – 1630 Next steps: surgery workshop in which we review and refine your plans for taking this forward.
1630 Close
Introductions
Trainer, Martin Bazley
www.martinbazley.com
Online Audiences in cultural heritage 